De-stigmatising mental health for young people, one pack of chips at a time

12 July 2023

Throughout the ‘bold’ new mental health campaign, 13 million Dorito packs will feature a QR code which, once scanned, link to a stand up routine by ‘Chippy,’ a comedian with a Dorito chip for a head, right at the moment where the flavoursome comedian feels bold enough to open up and be vulnerable in front of a live audience.

ReachOut’s goal is to make it easy for young people to connect on their terms, at any time, from anywhere.

‘More than 1 in 3 young people in Australia are currently experiencing a mental health difficulty. And, more than 1 million of them are not accessing professional support,’ says Tracey Campbell, Director of Marketing and Fundraising at ReachOut. ‘Having such a well-loved brand stand up for this important issue and engage with young people in a way that is non-intimidating and meaningful to them provides a huge opportunity to connect young people across the country with the mental health support they need.’

This is the second year that Doritos has partnered with ReachOut.  The chip company’s goal is to get 1 million Gen Zs to take action towards looking after their mental health by 2026.

Watch Chippy’s set here.