12 July 2023
Throughout the ‘bold’ new mental health campaign, 13 million
Dorito packs will feature a QR code which, once scanned, link to a stand up
routine by ‘Chippy,’ a comedian with a Dorito chip for a head, right at the
moment where the flavoursome comedian feels bold enough to open up and be
vulnerable in front of a live audience.
ReachOut’s goal is to make it easy for young people to
connect on their terms, at any time, from anywhere.
‘More than 1 in 3 young people in Australia are currently
experiencing a mental health difficulty. And, more than 1 million of them are
not accessing professional support,’ says Tracey Campbell, Director of
Marketing and Fundraising at ReachOut. ‘Having such a well-loved brand stand up
for this important issue and engage with young people in a way that is
non-intimidating and meaningful to them provides a huge opportunity to connect
young people across the country with the mental health support they need.’
This is the second year that Doritos has partnered with
ReachOut. The chip company’s goal is to get
1 million Gen Zs to take action towards looking after their mental health by
2026.
Watch Chippy’s set here.