Are you thinking about starting a private practice, or have an existing private practice, but need some help making it the best it can be?
PACFA is running the ‘Building your Private Practice' course for a second year. The course runs once a week for five weeks. It includes 7.5 hours of interactive webinar sessions, as well as easy-to-follow tools and templates to start applying what you have learned in between sessions.
After the practical hands-on course, participants will have a solid idea of their business strategy, marketing strategy (including digital and non-digital marketing), brand identity, ideal client profile, and how to use market segmentation to promote their business. You can also join an online community of past and current students, to share experiences, suggestions, and knowledge.
The next course dates are 7 February to 7 March - register now.
Session 1
Vision of your ideal practice and what are the barriers to making it a reality – exploring external hurdles and internal barriers to making a private counselling practice a successful and thriving business.
Session 2
Finding your niche – exploring personal brand, market segmentation, and ideal client profile.
Session 3
Private practice fundamentals - memberships, insurance, renting rooms, bookkeeping and admin, business tools, etc.
Session 4
Ready to counsel, where are the clients? – exploring client acquisition and marketing strategies.
Session 5
Nuts and bolts – specific business and marketing tools useful in running a private practice
We are running this course six times in 2022, and all are likely to sell out quickly. There are a limited number of places available, and last year each course sold out so we advise that you register now to avoid disappointment. PACFA members receive a discount on course fees – make sure you are logged-in to your PACFA account when registering on our website.
2022 course dates
7 Feb – 7 March
5 May – 2 June
1 June – 29 June
1 Aug – 29 Aug
3 Oct – 31 Oct
2 Nov – 30 Nov
If your preferred date is unavailable, please email [email protected] to be placed on a wait list in the unlikely event a spot becomes available.
Please note: this course does not count towards your annual CPD hours.