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PACFA launches new Strategic Plan

PACFA has launched a new Strategic Plan for 2019-2022 which sets out PACFA’s goals, aims and objectives in a client-focussed way, reminding us that everything we do is ultimately aimed at better meeting the needs of the clients we serve.

The Plan was developed by the PACFA Board with the CEO’s assistance and in consultation with the PACFA Council. PACFA is excited about the Plan which continues on from the many important activities in our previous Strategic Plan, such as advocating for professional recognition, regulating the counselling and psychotherapy profession, and building the evidence base for the effectiveness of counselling and psychotherapy.

PACFA’s mission is to advance the health and wellbeing of diverse Australian communities, through development of the practice of psychotherapy and counselling and the capacity and success of our members.

PACFA intends to address this mission through three key aims:

  1. Enhancing the quality of services provided by all members
  2. Expanding access to psychotherapy and counselling services across Australia
  3. Increasing resources for PACFA’s mission and using available resources judiciously

The first aim is about PACFA’s role regulating the psychotherapy and counselling profession, supporting the development of our workforce, and advancing evidence-informed practice.  PACFA regulates the profession because Government has determined that we are required to be a self-regulating profession.  In fulfilment of our regulatory function, PACFA will set high standards for training, ethics and practice, accredit training programs and run the National Register of qualified practitioners. Through our professional development activities and practice resources, we will support the development of a skilled, professional workforce of counsellors and psychotherapists. As a Health Promotion Charity, our research activities will build the evidence base for the effectiveness of counselling and psychotherapy which, in turn, will help improve client outcomes.

The second aim is intended to benefit clients as well and PACFA members. PACFA will raise awareness of the training and skills of registered counsellors and psychotherapists and the quality of the services we provide. This will help develop work opportunities for members and improve access to counselling and psychotherapy for clients.  PACFA will continue our focus on advocating for recognition by government, health funds, employers and other stakeholders. We are also aiming to strengthen support for PACFA from the breadth of the counselling and profession in order to improve our capacity to meet the needs of members. PACFA will support our members through resources and professional development opportunities in order to better meet with the needs of our diverse clients.  We will also explore alternatives to the current self-regulation model for our profession as another way to improve access to counselling and psychotherapy services.

The third aim is intended to ensure that PACFA continues to grow and to deliver outcomes that will meet members’ expectations. There is an emphasis on strengthening PACFA’s capacity to fulfil our mission and our capacity to recruit and retain members. This will include developing new member benefits and maximising the reach and impact of our communications. There is a need to use the limited resources we have wisely and to grow our resources so that we can fulfil PACFA’s mission to advance the counselling and psychotherapy profession.  To this end, we will also explore options for the best way to function effectively as a peak body for the counselling and psychotherapy profession.